This week on G&E The Podcast we had on Adam Iversen, co-founder of Swannies Golf Apparel. What started with a golf sandal has grown into a full-blown golf lifestyle brand. In this week's episode, Adam walks us through a detailed evolution of the company from their successful Kickstarter campaign, their experience in a startup accelerator program, to an out of the box marketing technique that helped them gain some phenomenal brand recognition. Adam has excellent insights into what it takes for a modern startup to succeed in today's market.
This week on G&E The Podcast we had on Adam Iversen, co-founder of Swannies Golf Apparel. What started with a golf sandal has grown into a full-blown golf lifestyle brand. In this week's episode, Adam walks us through a detailed evolution of the company from their successful Kickstarter campaign, their experience in a startup accelerator program, to an out of the box marketing technique that helped them gain some phenomenal brand recognition. Adam has excellent insights into what it takes for a modern startup to succeed in today's market.